The way broadband speeds are advertised is to be regulated under a voluntary code published by Ofcom.
It wants companies to publish accurate estimates of the maximum connection speeds people can expect before they buy broadband packages.
Some 32 internet providers, covering more than 90% of UK broadband customers, have agreed to the code.
Ofcom is also undertaking what it says is the UK's "most authoritative and comprehensive broadband speed survey" to identify broadband performance across the country and its relationship to advertised speeds.
Code requirements
There are several steps that fixed-line internet service providers (ISPs) - ones that use cables - are required to take under the voluntary code.
These include
providing customers with an accurate estimate of the maximum speed that the line can support, whether in a shop, over the internet or on the phone.
resolving technical issues to improve speed
offering customers the choice to move onto a lower speed package when estimates given are inaccurate.
providing consumers with information on usage limits
alerting customers when they have breached usage limits
"This voluntary code is a significant step in this direction.
Ofcom has also previously reported that the geographical digital divide had been closed across the country, after its research found that homes in rural areas were more likely to have broadband than those in towns.
But a survey for BBC News suggested rural areas generally fared worse than towns, with telephone-line lengths and lack of access to cable being blamed.
We hope this promotion not just promese but real.
Source:BBC NEWS